Rule One – Builtathletics.com

baR1 Crunch Bars from $3.99

Tantalizingly Crisp [short] baR1™ TANTALIZINGLY CRISP Bars are currently sold out, please check back for updates. We could talk about the 20 grams of premium protein from whey isolate, whey hydrolysate, and milk isolate. We might then point out that these same nutritionally complete sources supply naturally occurring EAAs and BCAAs, which are important for muscle recovery. We could also mention that each serving is gluten free, packed with hunger-filling fiber, and contains just 3g of added sugar or fewer. But few would really care about any of this if baR1 Crunch Bars didn’t deliver indulgent flavor, satisfying crunch, and on-the-go convenience. Fortunately, baR1 raises every bar from great taste to sensible nutrition. ZERO Gluten ZERO Trans Fat ZERO Gelatin ZERO Artificial Flavors ZERO Prep Needed ZERO Compromises baR1™ BETTER INPUTS TANTALIZINGLY CRISP Delicious crispy, creamy texture 20g protein from whey & milk 12-15g hunger-filling fiber Naturally packed with EAAs/BCAAs 0-3g added sugar 5-8 grams net carbs Go-anywhere convenience Select Flavor Fudge Brownie Peanut Butter Directions Remove bar from packaging. Eat. Enjoy. WHO IS BAR1 CRUNCH FOR? baR1 Crunch Bars are for athletes, active individuals, students, busy professionals, on-the-move moms …anyone seeking high-protein, better-for-you nutrition, without sacrificing great taste. IS BAR1 CRUNCH BAR SUITABLE FOR VEGETARIANS? Yes, but not strict vegans. baR1 Crunch Bar contains high-quality, complete proteins from premium whey and milk-based ingredients. WHAT ARE COMPLETE PROTEINS? Nutritionally complete proteins contain all the essential amino acids (EAAs) that our bodies require, in proportions sufficient to maintain good health, as well as muscle recovery and development in people who exercise. ‘Incomplete proteins,’ including collagen, gelatin, and many vegetable-source proteins, lack one, or more, of these vital building blocks and must be combined with other protein containing foods to provide all of the necessary amino acids. WHAT ARE NET CARBS? ‘Net carbs,’ or active carbs, include sugar and starch molecules that are readily absorbed and contribute roughly 4 calories per gram. Net carbohydrates are calculated by subtracting unavailable, or poorly available, (read: low-to-no calorie) carbohydrates such as dietary fiber and sugar alcohols from the total carbohydrate content. Net Carbs = Total Carbohydrate – Dietary Fiber – Sugar Alcohols.

Sold out

La Fit Expo T-Shirt 2023 $0.00

Performance Pantry Apron $19.99

100% Cotton Apron [short]

PLAYER1 $29.99

Gaming Performance Booster[short] PLAYER1 Gaming Performance Booster^ You’re in it to win it. PLAYER1 contains cutting edge nutrients to help you claim that top spot. Nootropics support cognitive performance, while carotenoids help guard against unfavorable impacts of prolonged blue light exposure. A combination of amino acids, mental energizers, and cofactors, including theanine, coffee bean extract, and b-vitamins, boost alertness and level headed focus to help put you in the zone. Game on! ^ ZERO Sugar ZERO Prop Blends ZERO Banned Substances ZERO Limitations PLAYER1 BETTER INPUTS Gaming Performance Booster^ 800mg patented noolVL® bonded arginine silicate* 500mg acetyl-l-tyrosine* 400mg choline (from 1,000mg choline bitartrate)* 125mg TeaCrine® (40%)* 100mg l-theanine* 75mg caffeine (from coffee bean & delayed release zumXR®)* Lutein & Zeaxanthin (from 15mg Lutemax® 2020)* 5 mg huperzine extract* B-complex & antioxidant C vitamins* ^These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. * Values per 1-scoop serving. Select Flavor Rainbow Respawn Gummy Grenade Directions Suggested Use: Mix (1) one scoop with 8-10oz. of cold water. Power up with 1-2 scoops when gaming. HOW DOES TAKING PLAYER1 HELP IMPROVE GAMING PERFORMANCE? With an all-inclusive blend of essential nutrients and clinically studied nutritional compounds, PLAYER1™ helps support reaction time, coordination, accuracy, alertness, visual attention, focus, and reduced fatigue.^ CAN PLAYER1™ BE USED FOR OTHER PURPOSES? Sure can. Try using PLAYER1™ to sharpen cognitive function before your next big exam, study session, or presentation. A double scoop before workouts, practices, and competition also helps boost mental energy and reaction time.^ DOES PLAYER1™ CONTAIN CAFFEINE? Yes, some – from a combination of natural caffeine extracted from coffee beans and zumXR® delayed release caffeine. Each serving provides 75mg of total caffeine, which is roughly equivalent to an 8 oz. canned energy drink or a small cup of coffee. If you have difficulty sleeping, avoid taking PLAYER1™ 5-6 hours before going to bed. WHAT DO GUMMY GRENADE AND RAINBOW RESPAWN TASTE LIKE? Short answer: candy. Gummy Grenade tastes like gummy bears. Rainbow Respawn tastes like a certain rainbow colored, fruit flavored confection that everyone is familiar with (little chewy pieces coated with a sugary candy shell). With flavor this good, you won’t believe they’re sugar-free. ^These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

PLAYER1 Shaker Cup $7.99

Shaker Cup with integrated handle.[short]

preLIFT $54.99

Our most advanced pre-workout[short] R1 PRELIFT OUR MOST ADVANCED PRE-WORKOUT^ preLIFT™ was designed to help users prepare, and ultimately, prevail over any training challenge. Loaded with 25 different active ingredients including CarnoSyn® beta alanine, caffeine from faster and delayed-release sources, and patented Senactiv® phytocompound, each serving supports mental alertness, muscle endurance, and lasting energy. preLIFT™ also delivers pure l-citrulline and clinically researched S7™ for stronger pumps, alpha-GPC, huperzia extract, and lion’s mane mushroom for heightened focus, and four types of electrolytes to assist with hydration during extended workout sessions. It’s the complete preparation package, and our most advanced pre-workout to date.^ ZERO Sugars ZERO Fillers ZERO Creatine ZERO Banned Substances R1 PRELIFT BETTER INPUTS OUR MOST ADVANCED PRE-WORKOUT^ 3.2g CarnoSyn® beta alanine plus Senactiv® to help support muscle endurance & recovery^ 330mg caffeine, including infinergy™ di-caffeine malate & delayed release zumXR®, for fast-acting alertness and lasting mental energy^ 6g pure l-citrulline & 50mg of S7™ provide pump support^ Alpha-GPC, lion’s mane mushroom, and huperzine for focus^ 500mg electrolyte blend to aid hydration during longer workouts^ Cordyceps, taurine, theobromine, juniper, and BioPerine® for added support^ Carefully made in the USA from quality ingredients of domestic and international origin ^These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Select Flavor Snow Cone Wild Grape Orange Pineapple Blue Raspberry Black Cherry Limeade Star Pop Directions Suggested Use: Mix (1) one scoop with 8-12oz. of cold water. WARNING: KEEP OUT OF REACH OF CHILDREN. THIS PRODUCT IS INTENDED FOR HEALTHY ADULTS ONLY. DO NOT USE IF YOU ARE UNDER 18, PREGNANT, TRYING TO GET PREGNANT, OR NURSING A BABY. CONSULT YOUR PHYSICIAN BEFORE USE IF YOU ARE TAKING ANY MEDICATIONS OR HAVE ANY MEDICAL CONDITION. DISCONTINUE USE TWO WEEKS PRIOR TO SURGERY. EACH SERVING CONTAINS APPROXIMATELY 330 MG OF CAFFEINE, WHICH IS ABOUT AS MUCH AS THREE CUPS OF STRONG COFFEE. DO NOT CONSUME CAFFEINE FROM OTHER SOURCES WHILE TAKING THIS PRODUCT. TOO MUCH CAFFEINE MAY CAUSE NERVOUSNESS, IRRITABILITY, SLEEPLESSNESS, AND OCCASIONALLY RAPID HEARTBEAT. BETA ALANINE MAY CAUSE A TEMPORARY TINGLING OR FLUSHING SENSATION. DO NOT EXCEED 1 SCOOP WITHIN A 24-HOUR PERIOD OR COMBINE WITH ALCOHOL. EXERCISE MAY INCREASE YOUR FLUID NEEDS, SO DRINK LOTS OF WATER EVERY DAY TO STAY WELL HYDRATED. CONSUME AS PART OF A HEALTHY DIET AND EXERCISE PROGRAM. IMMEDIATELY DISCONTINUE USE IF YOU EXPERIENCE ANY ADVERSE EFFECTS OR UNUSUAL SYMPTOMS. WHY DOES PRELIFT CONTAIN OVER 300 MG OF CAFFEINE? Research shows that caffeine supplementation enhances cognitive function as well as various aspects of aerobic and anaerobic training performance including muscular endurance, strength, and movement velocity. The scientific literature also reports that 1.36-2.72 mg per pound (3-6 mg per kilogram) of bodyweight is a consistently effective range. To achieve these levels, a 130 lb. person would need to consume 177-354 mg of caffeine; 175 lb. person would need 238-476 mg; and a 200 lb. person would need between 272 and 544 milligrams. At approximately 330mg per serving, preLIFT provides a caffeine dose that is effective for most users. As some individuals are more sensitive to the effects of caffeine than others, we suggest starting off with a half serving, or less, to access your personal tolerance.^ WHAT CAUSES MY SKIN TO TINGLE OR FLUSH? preLIFT™ contains a clinically studied dose of beta alanine – an amino acid that helps boost carnosine levels. Carnosine acts a buffer to help delay the onset of lactic acid, fatigue, and muscle failure. With continued use over time, carnosine helps builds endurance and improves recovery. Beta alanine can also cause paresthesia, a temporary and harmless tingling or flushing sensation on the skin. Paresthesia varies from individual to individual, and factors including body temperature, the amount of beta alanine used, and whether taken with or without food may all affect sensitivity.^ CAN I USE PRELIFT FOR CARDIO? Yes. With CarnoSyn® and Senactiv® for muscle energy, endurance, and recovery, caffeine for vigilance, and electrolytes to help with hydration, preLIFT™ is a motivating training partner for cardio, HIIT, and resistance workouts.^ ^These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. pre lift pre-lift prelift preworkout pre workout pre-workout pre- lift pre -lift

preLIFT Shaker Cup $7.99

preLIFT shaker with integrated handle.[short]

Sold out

Promotional 3 Pack of Protein Mousse $11.99

-22% sale

R-Type Professional Hand Strength Hand Grip $16.99 $21.52

SPECIFICATIONSType of sports: Strength TrainingType: A Type GripperTraining Site: HandTraining Site: WristTraining Site: ARMSOrigin: Mainland ChinaDepartment Name: Unisex

Sold out

R1 2022 Holiday Tee $0.00

R1 BCAAS from $18.99

WHAT’S IN IT Branched-Chain Aminos Available in a variety of fruit flavors or as an unflavored powder that can be added to protein shakes or pre-, intra-, or post-workout formulas, R1 BCAAs provide leucine, isoleucine, and valine to help support muscle recovery.^ 5g micronized BCAAs† 2:1:1 ratio of leucine to isoleucine and valine Formula transparency ZERO Fillers ZERO Added Sugars ZERO Stimulants ZERO Gums ^ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.† Per serving

R1 Bench Towel $19.99

Cotton Bench Towel[short] 100% cotton bench towel

Sold out

R1 Blackout Shirt $14.99

R1 Camo T-Shirt - Black $11.25

60/40 Poly Cotton Blend [short]

R1 CASEIN from $42.99

WHAT’S IN IT Overnight Sensation R1 Casein provides 25g of slow-release protein in a thick and satisfying shake.† Made with 100% micellar casein protein Extended amino acid delivery Feeds muscles while you sleep Naturally rich in all 9 EAAs, including 3 BCAAs^^ R1 Casein's extended-delivery formula includes several positive negatives: ZERO Non-Casein Proteins ZERO Creamers ZERO Amino Spiking ZERO Banned Substances ^ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.† Values per serving

Find anything you need

Rule One (69)

Find anything you need

Item added to cart!

Rule One (69)