NORSE FITNESS – Builtathletics.com

Norse Fitness | Victorious Pumps $54.82

Norse Fitness’ Victorious Pumps is a product built primarily to enhance muscle pumps, hence the name, and the way it’s been put together; it can be stacked with Berserkr Frenzy to add even more pumps to the experience. Similar to that supplement, Victorious Pumps is loaded with highlights, bringing together reliable pump-powering components and respectable dosages for a strong standalone or stacked performance.

Fókus (nootropic) $48.00

CREATED BY 2 MEATHEAD ENTREPRENEURS WHO ARE OBSESSED WITH GETTING WORK DONE If you're reading this right now, you're probably just like Andy & Jakob (creators of Fókus). You want to improve the three main aspects of your life... Health, wealth, and your relationships with others. As a result, you're probably a caffeine junkie because you want to accomplish more every day. You have a lust for life that follows in the footsteps of Odin himself. But this also means you're probably familiar with the soul-crushing caffeine crash. When this happens, it feels like you just got hit with Thors hammer Mjölnir. Your productivity comes to an end, and the only thing that you want to do is fall into an eternal slumber. Along with the sudden case of narcolepsy... Consuming caffeine usually results in more anxiety. This feeling decreases your quality of life. It also stops you from getting things done (which is the complete opposite of what you want). But it's not only caffeine that's bringing about this state of worry. Our over-reliance on technology is also making these feelings worse. Unfortunately, these are things we have to use in our modern-day life (unless you're a hermit, which is appealing but not realistic for most people). This constant use of technology has led to a lack of concentration. As a society, we are constantly distracted and never present. There are experts in silicon valley that's purpose in life is to keep you attached to your phone. And because of this psychological warfare, you spend more time scrolling than working on your goals. According to a University of California Irvine study, "it takes an average of 23 minutes and 15 seconds to get back to the task after being distracted." Caffeine crashes, increased anxiety, and lack of concentration are problems that Andy and Jakob knew all too well. Now, if we are being 100% honest... THE DECISION TO CREATE FÓKUS WAS 100% SELFISH Andy and Jakob wanted something that would help them dominate business, workouts, and family life. It wasn't until after the original Fókus was created that we convinced Andy to make this available to the public. We knew that this was something that would dramatically benefit the lives of our customers. Luckily, Andy and Jakob were the perfect duo for this project (mainly because they are polar opposites). Jakob is known as the "mad scientist" of the supplement industry. This guy is jacked and a genius when it comes to different ingredients and their effects on the human body. He knows what works and what doesn't, but most importantly, he knows the best dosages for these ingredients to be effective. Andy, on the other hand, is the complete opposite. He doesn't take any pre-workouts and tries to keep everything as natural as possible. This dude walks around barefoot in the forest, goes to yoga classes on the weekends, drinks kombucha, and only buys grass-fed beef. As a matter of fact... He always said that Norse Fitness would never do supplements because he didn't use them. That all changed once Jakob told him about the ingredients that would be used in this new supplement. We used a victorious combination of fast and slow-release caffeine. Sustained-release caffeine helps avoid jitteriness and the dreaded “caffeine crash”. It allows the caffeine to enter your system at a slower rate instead of all at once. That way you can stay alert longer without feeling like you're going to have an anxiety attack.

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Abandon PVC Patch $12.00

Made from PVC rubber, this Abandon Modern Culture patch is great for all of your gear. You can use it to personalize your hat, jacket, backpack, or any other accessory. Durable & Washable: Color will not fade Large Size: 3" in diameter Hook fasteners: Easily attaches to a loop surface

GLORIOUS MORNING $54.00

Formulated To Help You Stack Victories Immediately After Waking Every new day is an opportunity to create your ideal future.And the clock starts ticking as soon as the feet hit the floor!Personal goals like getting jacked and stacking cash require you to be on top of your game.And you have responsibilities like work and family that can't be ignored.So to say that life is busy would be an understatement.The unfortunate reality is that there's only a limited amount of hours in a day…And you have to keep the pedal to the floor to make a triumphant impact.The last thing you want to deal with in the morning is grogginess.Which is why we usually reach for the coffee cup ASAP.That way we can start knocking out tasks.But there's a problem with chugging some rocket fuel first thing.And it's something that most people don't know about...Excessive caffeine immediately after waking messes up cortisol production.Which is one of the main reasons we experience that dreaded afternoon crash.This crash is something you probably know all too well.When it hits, you're not getting anything done.It takes everything in you to keep your eyes open.It's a vicious cycle that we can't seem to escape.We are damned if we drink a bunch of caffeine and damned if we don't…Luckily, there is an alternative. Glorious Morning Is Made For The Champion Who Demands More Out of Life We all want to start the day off in the most powerful way.It sets the tone for the remaining hours and allows you to build momentum.Like Odin said in the Havamal:"Wake early if you want another man's life or land. No lamb for the lazy wolf. No battle's won in bed."So how do we get a head start on the competition without chugging some Java or Energy Drink?There is a solution…But we need to look at WHY we feel so out of it in the A.M.One of the main culprits for the morning daze is that our body lacks vital nutrients.Things like magnesium, calcium, potassium, minerals, dietary fiber, and vitamins play a huge role in the overall function of the body and mind. And we will have the overwhelming desire to conquer the world when we get these crucial ingredients into the system.Vitamins and minerals do more than help you come back to life after an evening slumber though…It's also going to help you have sustained energy throughout the day.And more energy means more victories.We aren't just trying to win the morning...We are trying to win the whole damn day!This sustained energy results from consuming good quality meals throughout the day.And these ingredients are also going to help your body digest the food and turn it into domination fuel more effectively.Getting all these nutrients into your system would be extremely time-consuming and break the wallet.That's why we made it easier than ever by combining all the essentials into 1 serving of Glorious Morning.

Norse Blood Smelling Salts $28.00

Norse Blood Is the First Red Ammonia To Hit the Market This unique 9 ingredient formula is designed to take the flight or fight response of smelling salts to an entirely new level. Allowing nasal passages to really open up and rapidly increase the effects of the ammonia. These smelling salts are dry-activated and ready to use. This is the advanced version of Norse Blood which is over 2x bigger and HITS HARD. Ideal for those who like an extremely potent hit of ammonia. This product is recommended for EXPERIENCED USERS ONLY. What Are Smelling Salts? Smelling salts are chemically enhanced compounds used to regain an alert state of mind and/or enhance performance. They are used before preparing for a heavy lift or before you want to accomplish a new athletic goal.Norse Blood Smelling Salts work by activating the inhalation reflex by irritating the mucous membranes in your respiratory tract.This causes muscles that control the breathing process to perform faster. It’s a negative sensory sensation, enhancing activities of the heart and brain by activating the sympathetic nervous system.It reproduces an acute pain response, like the kind you get when you’re in danger or get hurt. This type of moment gives you a tiny, but a significant boost of adrenaline.There is a full-body response when you’re in this state of being. It’s an increase in alertness and an inattentiveness to most everything else except the acute pain.That’s exactly what inhaling smelling salts does to your body eternally: it causes a tiny, yet significant, boost of adrenaline that lasts up to a minute.However, unlike a bodily injury, you don’t have to get a band-aid, and it doesn’t swell, bruise, or hurt for hours or days afterward. There is no damage. **WARNING**KEEP AWAY FROM CHILDREN, AVOID CONTACT WITH EYES, MOUTH, OR OPEN WOUNDS. IF NEW TO SMELLING SALTS START AT A FULL ARM’S LENGTH AWAY. DO NOT USE IF ALLERGIC OR PREGNANT. CONSULT A PHYSICIAN BEFORE USE.USE WITH CAUTION AND ONLY AS DIRECTED

Freyja Leggings $48.00

Leggings That Fit Like A Dream Norse Fitness female leggings are finally here! To say that this has been a grueling task would be an understatement. We tested over 50+ materials and were not happy with the results. Either the sizing was weird or the material sucked. BUT now we have locked down a product that you'll love. We had a trial group test these out for 6 months and the only complaint was that we didn't have more available yet. Named after the Norse goddess of love and battle, these durable leggings hold up to the name. The goal of the Freyja collection was to make comfortable clothing that you could wear anywhere. That's why we kept it basic with a solid color design and the Norse Fitness logo on the back waistband. 80% Nylon / 20% Spandex High-Waist 100% Squat proof material 4-Way stretch that moves with you Moisture-wicking fabric dries quickly You’re Backed by Our 30-Day Customer Satisfaction Guarantee The issue with buying clothing online is that you can't try it on before purchasing it. Especially if you're female... Honestly, you all have it way worse than men. There doesn't seem to be a standard sizing for any women's clothing! It's an absolute gamble for you when buying new stuff. We understand your concerns and want you to be happy with your purchase. That way, you can wear your new leggings with confidence. If you are not happy with the fit for some reason, we will gladly get that swapped out for you FREE of charge. Just shoot us an email, and we will get you hooked up.

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Victorious Pumps $54.00

Berserkr Frenzy $54.00

Norse: Glorious Morning Greens $54.99

this is not your typical morning product. Backing those many benefits is 2.5g of the premium Greens Balance blend of superfoods, synephrine, guarana, elderberry for immune support, the common testosterone booster fenugreek at 600mg, quality Aquamin minerals, and a gram of the PeakO2 blend for performance.

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Norse Fitness | Berserkr Frenzy $54.82 $54.99

Berserker's were considered Odin's elite warriors that were intertwined with the spirit of bears. they were known for entering the uncontrollable traces where they would destroy everything in their path. This Berserkr Frenzy is what allows you to dominate your workouts and push yourself to the next level. To recreate this experience, we combined top ingredients at heavy hitting doses to give you the concentration, stamina, and power to conquer.

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